With 400 million users producing 21.4 billion views per month, deciding to submit to Vevo is a strategic step in increasing the overall prominence and exposure of the content you work so hard to create. In order to access all of the benefits of having your video added to the “world’s leading all-premium music video and entertainment platform”, there is a selective application process every artist must go through. As Vevo’s number one partner, we know exactly what it takes to ensure videos are fully prepared and packaged for submission, all while making the process easy and stress-free for our users. If you’re thinking about submitting your next video to Vevo, here is everything you need to know:
Why You Should Submit to Vevo
Having videos present on Vevo is a great way to expand the reach of your audience and increase the view count on your videos. Obtaining the coveted Vevo logo on your content acts as a “stamp of approval” and gives a more professional appearance to viewers. Vevo is linked with YouTube, which enables videos from Vevo’s library to be searched on YouTube, allowing users collect views from both platforms. To further promote visibility, Vevo also has its own promotional opportunities, including Vevo LIFT and Vevo Presents, which help advertise artists around the world and connect them to their fans. Lastly, Vevo offers creators the best payouts per video view, so the more content you can get on the platform, the more revenue you can generate!
What it Takes to Get Accepted
Because Vevo is such a high caliber platform, there are certain standards videos must meet in order to get accepted. Some of the main factors Vevo takes into consideration are:
- High-Quality Content: Videos submitted to Vevo should not contain raw, unedited footage from webcams, iPhones, or other devices. Professional, Vevo quality videos do not contain improperly lit or mic’d footage either. To ensure that user content is top notch, we have outlined several tips on improving video quality here. We also advise artists to use discretion when submitting videos with violent or explicit content. If accepted, Vevo may ask you to clearly state that your video is explicit within the title, or they may ask you to remove any explicit content from their page at any time.
- Adherence to Vevo’s Technical Standards: Before submitting a video for approval, there are various technical requirements that must be met. These include video dimensions, frame rate, sound quality, and more.
- Submitting 100% Original Content: When uploading to Vevo, all audio and visual material must be original, or the user must be able to claim the rights to all video components used.
- Social Media Presence: Your social media presence across all platforms is taken into account for Vevo approval. While Vevo does look to see if you have a significant following, it is vital that your account is authentic and your followers are organically obtained. In order to avoid any users buying fraudulent followers, Vevo places heavy significance on the authenticity of engagement across all social media accounts. Check out our blogs if you need any insight into building your following the right way or want to get your social accounts verified.